Toyota begins the fight for hearts and minds
February 8th, 2010
Filed under: Toyota, Government/Legal, Marketing/Advertising, Opinion/Editorial, Safety, News
After a painfully slow start, Toyota's PR machine is beginning to kick into high gear in an effort to limit the damage done to the Japanese company by multiple vehicle recalls.
The manufacturer has just launched a TV commercial in the US called 'Commitment' which conforms to the first three rules of brand rehabilitation; repent, repent, repent. The video makes it clear that the firm has not lived up to its customers expectations in the past few weeks, but now a solution to the problem has been found and the full focus of the company is on correcting the issue as quickly as possible.
The 60 second advert is the first shot fired in the battle to restore people's faith in the brand; expect it to be swiftly followed by a Toyota marketing blitzkrieg. Only one thing is guaranteed; the manufacturer's PR predicament will take a lot longer to solve than its technical problems did.
Permalink | Email this | Comments